A collection that doesn’t ask for approval. Trash Cult is Minga London’s latest drop—messy, raw, and impossible to box in. Inspired by underground tattoo culture and the DIY punk scene, it’s for the ones who don’t dress to fit in. Slouchy layers, distressed textures, sigilism graphics—pieces made to be worn your way, no instructions included.
The Inspiration: Raw, Unfiltered, and Unapologetic
Think basement gigs where the walls sweat, tattoo parlours where the ink is free if you let the apprentice practice, and that perfect mix of grime and glam that happens when you throw a leather jacket over a ripped tee. Trash Cult pulls from the underground—hand-drawn sigilism graphics, washed-out blacks, and textures that feel like they’ve already lived through a few chaotic nights. The details? Metal hardware, slashed fabrics, and an unpolished finish that makes every piece look like you made it yourself.
“The vibe is the underground diy aesthetic scene of the 2010s, think indie punk rock band member goes to a late night tattoo shop party.” - Elsa, Head of Fashion Design
The Making of the Campaign
Shot in gritty backstreets and dimly lit alleys, embracing the authenticity of punk’s underground roots, the Trash Cult campaign isn’t about looking perfect—it’s about feeling real. There’s no concealing the mess or toning down the chaos—just raw, lived-in energy, like the feeling of stumbling home at sunrise after a wild night. The models bring the collection to life, wearing washed denim, layered streetwear, and oversized knits, as if they’ve just walked out of an underground gig, still buzzing from the night before.
If you’ve ever wandered home at 4 AM wearing someone else’s jacket, eyeliner slightly smudged, and the ‘best night ever’ feeling, then you’ll know exactly what Trash Cult is all about.
Photographer: @cashmerre
MUA: @jessyungtiger
Hair: @rati__only
Models: @niiina.es, @_unclebaz, @chiime__yancong
The collection
The Cryptic Top brings all the attitude—second-skin tight, perfect under a ripped tee or paired with low-rise denim. The Thorns Sweater feels like something you borrowed and never gave back, effortlessly slouchy with just the right edge. Crush Black Jeans mold to you like they’ve already lived a thousand nights out, the perfect fit for stomping through the city. The Occult Baby Tee is cropped, chaotic, and just a little cursed—layered over the Cryptic Top or thrown on with a leather mini and platform boots, it just works. Then there’s the Redemption Layered Tee, the oversized essential that’s been through it all and somehow looks even better the morning after.
Made to stand out, not to fit in
Some people follow trends. Others wreck them. Trash Cult is for the ones who create their own style from the ground up, who know that the best outfits come with stories, and who don’t care if anyone else gets it.
You in? Get your pieces before they disappear into the underground.
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