TOO COMFY TO TAKE OFF

Alt Loungewear Hits Different

Not all loungewear is soft-pink sets and vanilla candles. Sometimes it’s oversized hoodies that feel like armor, sweatpants that double as statement pieces, and graphics that hug you while still looking mean. This is comfort, but alt. The kind that makes you want to stay in bed till noon and roll straight into the night.

Think messy hair, eyeliner smudge, a hoodie half-zipped with a chain catching the light. Sexy because you didn’t try. Cool because you’re comfortable. The kind of fit that works for bed, coffee runs, and midnight streets all at once.

Loaded with graphics, sigils, studs, or lace-up details, hoodies should feel heavy, lived-in, and unapologetically bold. Big enough to drown out the world, but designed to stand out in it. Pair them with your favourite denim, and bold accessories. they’re the core of every off-duty fit.

Baggy and oversized, these sweatpants bring more than just comfort. Heavy fabrics, washed or bold prints turn them into statement pieces, while the wide-leg cut keeps the energy loose and effortless. They work with a baby tee when you’re casual, or with matching hoodies for that all-out look.

A hoodie and sweatpant set doesn’t need to pretend to be anything else: it already does the job. Cool without trying, these co-ords make you stand out even when you’re keeping it low-key. They’re proof that loungewear can be laid-back and iconic at the same time.

This season we introduced full-print loungewear, starting with forest camo. It takes the comfort into something bolder. Camo is just the beginning: we’re exploring new prints and textures to make loungewear louder, fresher, and impossible to ignore.

These aren’t pieces you change out of when it’s time to leave the house. They’re already the outfit. Whether you’re curled up on the couch, heading for a late coffee, or stepping out at midnight, this loungewear goes with you. Comfy, oversized, loud — too good to blend in, too comfy to take off.

Explore hoodies, sweats, and loungewear made for more than just the couch.
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